With the advent of high speed Internet, users have become more impatient than ever. They want the websites that they visit to load very fast. Any delay in the loading of the website despite high speed Internet upsets the users.

Load time impacts the page ranking

This damages your business to a great deal. Users want websites to load as soon as they visit it.

If we’re to go anything by the latest Google report, almost half of the users expect the website to load in 2 secs or so and they prefer not to visit the site if the load time goes well beyond 3 secs.

Around 80% of the web shoppers who had problem with a site pledged that they wouldn’t visit the site again.

And 44% of them would share their bad experience with the friends. This means not only your current customers are going away but also their friends who could be your potential customers.

Now you could see that how a delay in few seconds could cost you immensely.

Page affects SEO

According to a report, those websites which took less first byte load time are automatically ranked higher in Google. In fact, as per a survey on all top ranking websites, it could be seen that all those websites have minimum load time.

That said, you can’t underestimate user experience and give complete importance to page speed. User experience is what keeps your guests stay on the website for long.

On the whole, page speed is not the sole criteria for a website to rank high in Google but is indeed a significant factor to contribute rise and fall of conversion on your website. Overall look and feel matters as well along with content. So speed coupled with great UI brings confidence in your guests about your property and conversion multiplies.

You can check your website’s speed here.

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