10 Reasons Why Your Hotel Should be on Twitter

The hotel business is no longer just about rooms and rates. Today, it’s also about how well you connect with your guests — not just during their stay but before and after as well. Twitter is one of the best platforms to stay in touch with your audience, promote your hotel, and keep up with what’s happening in the hospitality world.

Many hoteliers think Twitter is only for big brands or celebrities — but that’s not true. Even a small boutique hotel or independent property can benefit from being active on Twitter.

Let’s look at 10 important reasons your hotel should be on Twitter — explained in a simple, hotel-friendly way.

1. Get the Latest Industry Updates

Twitter is where real-time conversations happen. It’s the first place where news breaks — whether it's about travel guidelines, booking trends, OTA policies, or guest expectations.

As a hotelier, this helps you:

• Be prepared for changes in the travel and tourism market
• Understand what travelers are looking for right now
• See what your competitors and big hotel brands are doing

For example, during COVID-19 or any natural disaster, Twitter had real-time updates about cancellations, border closings, or guest movement — which helped many hoteliers react faster than waiting for emails or news channels.

Tip: Follow trusted accounts like hotel associations, tourism boards, and travel blogs to stay in the loop.

2. Build a Travel Community Around Your Hotel

Twitter is full of communities — people who talk about travel, food, hotels, and local culture.

By posting regularly, you can:

• Be part of travel conversations (e.g., #TravelTuesday, #HotelDeals)
• Share local insights — hidden gems, cultural stories, food tips
• Connect with travelers, bloggers, and travel agents

This helps build a loyal following who begin to trust your hotel brand. They may not book today, but they remember you when planning their next trip.

Example: If someone is tweeting, “Planning a trip to Jaipur. Any hotel suggestions?” — and if you're active and helpful, you might win a direct booking.

3. Connect and Network with Industry People

As hoteliers, we always want to grow — through learning or partnerships. Twitter makes it easy to connect with:

• Other hoteliers who face the same challenges
• Event organizers looking for hotel partners
• Travel influencers who can promote your property
• Consultants who share helpful advice on hotel marketing strategy and operations

You don’t need to attend every trade show or networking event. Just by replying to tweets, following the right people, and joining online conversations, you stay connected and informed.

Networking on Twitter can lead to business referrals, group bookings, or even media coverage.

4. Improve Customer Service — Fast and Easy

Today’s guests want quick replies. They don’t want to call and wait or email and get no response. If someone tweets a question — “Does your hotel have free parking?” — and you reply in minutes, they’re more likely to book with you.

Twitter lets you:

• Answer guest questions in real-time
• Solve problems quickly and publicly (shows you care)
• Say thank you to happy guests
• Stay professional with upset guests and invite them to DM (direct message)

Important: Even if the guest is complaining publicly, a polite and fast response builds trust. Others see how well you handle problems, which increases confidence in your service.

5. Build a Strong and Memorable Hotel Brand

A hotel is more than just a building — it’s your staff, your service, your story. Twitter allows you to show your personality.

You can:

• Talk about what makes your hotel special (heritage, family-run, eco-friendly)
• Use a friendly tone and consistent messaging
• Share staff stories, guest reviews, and behind-the-scenes photos

All of this makes your hotel stand out from the crowd — especially when OTAs make all hotels look the same. Twitter helps people remember you.

6. Humanize Your Hotel — Show the People Behind the Brand

People don’t connect emotionally with buildings or booking links. They connect with humans.

Use Twitter to:

• Share birthday celebrations of staff or guests
• Show hotel team working hard behind the scenes
• Post photos of real guests (with their permission)

This makes your hotel feel warm, welcoming, and relatable — and not just another place to sleep.

Example: A small tweet with a photo of your housekeeping team after cleaning 100 rooms during a festival shows hard work, dedication, and heart — and people love that.

7. Get More Engagement — Let Guests Talk About You

Twitter is not only about posting — it’s about starting conversations. When people like, comment, or share your posts, that’s called engagement.

Engaging content ideas for hotels:

• Post stunning room or view photos
• Run small contests (e.g., "Tag a friend you'd stay with and win a free night")
• Share short, useful travel tips

If you get more engagement, Twitter’s algorithm will show your tweets to more people — which means more visibility and more bookings.

8. Share Your Ideas, Offers, and Local Experiences

Your hotel has something unique — it could be a chef’s special recipe, a weekend yoga session, or a romantic dinner setup. Use Twitter to tell the world.

Avoid copying others. Instead:

• Share what’s special about your location
• Highlight the quality of your service
• Talk about your offers in a friendly, clear way

When people see that your hotel is different, they’ll remember you.

9. Send Guests Directly to Your Website or Booking Page

Twitter is not just for branding. You can also use it to drive direct traffic to:

• Your hotel website
• Blog articles (e.g., “Top 5 Things to Do in Goa”)
• Special landing pages with discount codes

When guests click and book directly, you save OTA commission and also build a direct relationship.

Using Twitter alongside tools like a channel manager helps ensure your inventory and rates are updated across platforms, keeping bookings smooth and hassle-free.

10. Reach a Global Audience with Simple Steps

Even if you run a local or regional hotel, Twitter helps you reach international guests.

Tips to make your content more global:

• Keep your language simple so it can be translated easily
• Avoid writing text inside images (that can’t be translated)
• Mention global guest-friendly services (airport transfer, multilingual staff)

By making your posts accessible and welcoming, your hotel becomes more attractive to tourists from different parts of the world.

Bonus Tip: Let Experts Handle It for You

Final Thoughts

Twitter is not complicated. You don’t need perfect English or expensive ads. You just need:

• Consistent posts
• Friendly communication
• A clear idea of what your hotel offers

Whether you are a 10-room homestay or a 200-room city hotel, Twitter can help you connect, promote, and grow.