Revenue Management

EBITDAR in Hotels: A Comprehensive Guide

AxisRooms Marketing
AxisRooms Marketing

What Is EBITDAR and Why It Matters to Hoteliers

If you're a hotelier operating multiple properties—or running an asset-light business with leased properties—EBITDAR is your go-to metric to assess profitability accurately.

EBITDAR stands for Earnings Before Interest, Taxes, Depreciation, Amortization, and Rent/Restructuring.

Unlike basic profit figures, EBITDAR gives you a clear view of core operational performance, eliminating variable factors like rent and location-based tax rates that distort comparisons.

This makes it a preferred metric in the hospitality industry, where rent structures, ownership models, and regional tax rules differ drastically.

Recent industry performance confirms the value of this metric. For example, IHG Hotels & Resorts reported an adjusted EBITDA of $1,189m in 2024, a significant 9.5% increase year-over-year, with a net debt to adjusted EBITDA ratio of 2.3x – demonstrating healthy operational performance despite varying property models across their global portfolio

Why Hoteliers Use EBITDAR Over Other Metrics

Reason

Why It Matters for Hotels

Normalizes Rent & Tax Impact

Makes owned vs. leased hotels comparable, especially in multi-property chains.

Focuses on Core Ops

Filters out financial distractions to highlight operational efficiency.

Investor-Friendly

Trusted by hotel investors, brands, and financial analysts.

Global Relevance

Useful across countries with varying lease models and tax laws.

EBITDAR isn’t just a number—it’s a decision-making tool for owners, operators, and investors alike.

Major hotel groups rely heavily on this metric for strategic planning. For instance, Marriott International uses EBITDAR when evaluating their leverage position, maintaining a net debt to EBITDAR range of 3 to 3.5 times even while executing significant transactions like their recent citizenM acquisition.marriott.gcs-web.com

How to Calculate EBITDAR for Your Hotel

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The formula is:

EBITDAR = Net Profit + Interest + Taxes + Depreciation + Amortization + Rent/Restructuring

Example Calculation:

Item

Amount (INR)

Annual Revenue

₹2,50,00,000

Operating Costs (excluding below)

₹50,00,000

Interest

₹3,00,000

Taxes

₹7,00,000

Depreciation

₹5,00,000

Amortization

₹2,00,000

Rent

₹10,00,000

Step-by-step:

  • Net Operating Profit = ₹2,00,00,000
  • Add Interest, Taxes, Depreciation, Amortization, Rent = ₹27,00,000
  • EBITDAR = ₹2,27,00,000

This figure gives you a standardized benchmark for evaluating performance across all properties.

How Revenue Management Impacts EBITDAR

EBITDAR measures earnings before rent and non-operational factors, but to maximize it, hotels must improve their top-line revenues and reduce operational inefficiencies.

That’s where Revenue Management Systems (RMS) play a crucial role in strengthening your hotel revenue strategy.

That’s where Revenue Management Systems (RMS) play a crucial role.

Key RMS Contributions:

The more revenue your property generates across all sources—rooms, F&B, events—the higher your EBITDAR goes.

Boost EBITDAR with AxisRooms’ Revenue Management System

AxisRooms offers a powerful, AI-backed Revenue Management Service that helps hoteliers like you improve operational profitability across the board.

AxisRooms RMS: Key Features

Feature

How It Helps Your Hotel

Dynamic Pricing Engine

Adjusts room rates based on demand, seasonality, occupancy & competition.

Multi-property Dashboard

Centralized control over pricing and performance for chains and groups.

GDS Connect & Channel Manager

Ensures competitive rates across all OTAs and direct booking platforms.

Performance Reports

Offers real-time insights into RevPAR, ADR, occupancy trends, and forecasts.

Yield Optimization

Balances volume vs. rates to drive better margins from every room night.

OTA Integrations

Supports seamless listing updates, bookings, and rate parity across platforms.

AxisRooms integrates your revenue management strategy with actionable insights—helping you increase EBITDAR without overspending.

Let’s Understand the Components of EBITDAR in Detail

Component

What It Means for Your Hotel

Interest

Loan servicing costs—commonly seen in renovation, expansion, or pre-opening loans.

Taxes

Regional and national taxes that differ by property location.

Depreciation

Value loss of physical hotel assets like HVAC systems, kitchen gear, or furnishings.

Amortization

Gradual expense on intangible items—software, branding rights, trademarks, etc.

Rent/Restructuring

Lease costs for properties, or rebranding/restructuring investments (e.g., brand conversion).

These costs, while important, vary widely between properties. EBITDAR removes them to reflect true operational performance.

EBITDAR vs. EBITDA: What’s the Difference for Hoteliers?

  • EBITDA excludes interest, taxes, depreciation, and amortization—but includes rent.
  • EBITDAR takes it further by also excluding rent and restructuring, offering a cleaner comparison across leased and owned hotels.

This makes EBITDAR more suitable for benchmarking hotel chains, brand conversions, or management contract performance.

Conclusion: EBITDAR Is a Must-Track Metric in Hospitality

For today’s hoteliers, EBITDAR is more than a financial tool—it’s the foundation for better business strategy. It helps you:

  • Understand where you stand operationally
  • Benchmark fairly across diverse hotel assets
  • Attract investors with transparent numbers
  • Make smarter pricing and management decisions