Why Google Hotel Ads Are Important for Your Hotel
As the digital world continues to grow, the way travelers book their stays is also changing. More people are turning to the internet to find and book hotels. According to Condor, 700 million people will book their rooms online by 2023. As a hotel owner, this means it's essential to make sure your property is visible when potential guests search online.
This is where Google Hotel Ads comes in. Google Hotel Ads allows your hotel to show up when travelers search for hotels on Google. It helps travelers find all the important details about your hotel like rates, availability, and reviews—right on Google’s search results. And with the introduction of Google’s All Options feature, you now have an even greater opportunity to be seen without paying for extra ads.
In this post, we'll explain what Google Hotel Ads are, how they work, and how you can take advantage of the All Options feature to increase direct bookings and lower costs.
What Are Google Hotel Ads?
Google Hotel Ads is a tool that allows your hotel to appear in search results when travelers search for hotels online. It’s a powerful way to get more visibility and connect with potential guests directly on Google.
When travelers search for hotels in your area, your hotel can show up with all the key details such as:
- Rates: Travelers can see your live prices instantly.
- Availability: Show whether your hotel has rooms available for their dates.
- Amenities: Highlight what your hotel offers, like Wi-Fi, pool, breakfast, etc.
- Guest Reviews: Display ratings and reviews to help travelers decide.
Google Hotel Ads also has a “Book a room” button that allows travelers to book directly from the search results. This helps you get more direct bookings, which means you won’t have to pay the high commission fees that OTAs charge.
Why Do Hoteliers Need Google Hotel Ads?
Hoteliers know the challenges OTAs bring—high commission fees, lack of control over guest data, and less direct interaction with guests. Yet, studies show that 80% of travelers begin their search for hotels on Google, whether they plan to book through an OTA or directly with the hotel.
Google Hotel Ads is an opportunity for you to show up in front of travelers early in their booking process, right when they are searching for hotels. This is your chance to grab their attention and encourage them to book directly on your website.
Benefits of Google Hotel Ads for Hoteliers:
What is Google’s All Options Feature and What It Means for Your Hotel?
Google has introduced a new feature within Google Hotel Ads called All Options. This feature allows hotels to get visibility without having to pay for ads, as long as they are integrated with Google’s system.
Previously, Google Hotel Ads had two sections:
- Paid Ads: These are ads you pay for, and they show up in a special paid section.
- All Options: This is the new section where hotels can appear for free if they have a direct connection with Google’s platform.
The All Options section can show up to 10 hotels (compared to the 4 that show up in the paid section). This means your hotel has more chances to be seen without having to pay for additional ads.
How Do You Leverage Google’s All Options Feature?
While the All Options feature is free, you still need to integrate your hotel with Google’s platform to be part of this feature. This is where a Channel Manager, like AxisRooms, comes in.
Here’s how you can use it:
- Choose a Certified Integration Partner: Work with a partner like AxisRooms to connect your hotel with Google.
- Add Your Hotel to Google’s Hotel Ads: Once integrated, your hotel’s data (rates, availability, etc.) will show up in Google Hotel Ads.
- Optimize Your Hotel’s Listing: Make sure your hotel details are correct and visible, and watch your hotel appear in both the paid ads and the All Options section.
Channel Manager Integration with Google Hotel Ads: The AxisRooms Advantage
With AxisRooms, your hotel will have a streamlined process for managing Google Hotel Ads, boosting your visibility, and increasing direct bookings.
Seize the Opportunity: Boost Your Hotel’s Business with Google Hotel Ads
In today’s competitive market, every hotelier wants to drive more direct bookings and reduce the reliance on OTAs. The All Options feature in Google Hotel Ads is a valuable tool to achieve this without extra cost.
By partnering with AxisRooms and integrating your hotel with Google’s Hotel Ads, you can improve your hotel’s online presence, attract more guests, and reduce your reliance on OTAs. It’s time to leverage Google Hotel Ads as part of your hotel’s marketing strategy and boost your revenue.
Final Thoughts
The digital world is only becoming more competitive, and hotels that don’t adapt risk being left behind. Google Hotel Ads, with the All Options feature, is an excellent tool for increasing visibility, attracting more direct bookings, and cutting down on commission fees.
Partner with AxisRooms today to integrate your hotel with Google Hotel Ads and see a significant increase in direct bookings and overall revenue.