A Guide to Improving Your Hotel’s Reputation

A Guide to Improving Your Hotel’s Reputation

AxisRooms Marketing
AxisRooms Marketing

Reputation is everything when it comes to the hotel industry. People want to know that they are in good hands whenever they stay at a hotel, so they often take their time to research those that have a good reputation. It can be difficult to change a person’s perception of your hotel once a negative reputation has been established too, so this should be avoided at all costs. But, how can you improve the reputation of your hotel? There are a few good strategies for this, but it is important to note that it can take a while for results to show and it should be seen as an ongoing process.

Customer Reviews

The most effective way to improve your reputation is to ask your customers for reviews. Reviews are often one of the first things that people look for when choosing a hotel, so the more you have of these, the better.  Ask people to review your establishment on social media, as well as on the most popular travel search engines like Trip Advisor.  The more authentic, positive reviews you have, the bigger the boost your business will receive.


Leading on from this, you must also make sure that your hotel website appears professional. People will form their first impressions of your establishment based on its website, so you want it to be attractive, stylish and functional. You also need to make sure that you include high-quality photographs that illustrate your hotel’s best features as this is something else that people will be keen to see.

Digital Marketing

Hotels that have a good reputation, with lots of positive reviews, will be highly visible online and appear near the top of search engine results lists. If your establishment hasn’t reached this point yet, you’ll want to seek help with digital marketing from a company like Click Intelligence. An expert digital marketing firm can help to build your online presence and improve your brand’s reputation.

Analyze Feedback

A smart hotel owner will encourage guests to provide feedback. Any positive feedback can be used to advertise the hotel, but you must also pay attention to any negative feedback and take action if you see the same issues being raised.

Train Staff

A brand’s reputation is often developed through the interactions between staff and customers, and this is true of the hotel industry too. Staff should be trained so that they know how to look after guests properly, and they should be willing to go the extra mile for them. Even if you have modest facilities, if guests feel looked after then they will usually leave a positive review.

Keep the Hotel Clean

Cleanliness is incredibly important when it comes to hotels. An untidy, unhygienic hotel will result in unhappy customers and your business receiving an overwhelming negative reputation. Therefore, you need to make sure that this is a priority area for your business.

Every hotel owner needs to think about the reputation of their hotel. Customers will always gravitate towards a hotel that has a positive reputation because they know that they are likely to have a positive experience. These are a few of the best ways that you can improve your hotel reputation, but you must keep in mind that it is an ongoing process and it can take some time for the results to show.