Loyal customers usually book a hotel through brand site or with the references. Leisure or business travelers follow the OTAs(Online travel agencies) to book the rooms.
The distribution at hotel starts with the PMS(Property management system). According to 2018 survey, hotel should know the 10 distribution solutions; click here to know them.
OTAs(Online travel agencies)
OTAs like Goibibo, Makemytrip, Booking.com, Expedia, Agoda, and CTrip brings in bulk bookings especially because of their reach.
Meta search engine:
Meta search engines take input from a user and together send out queries to the third party. A typical meta search engine extracts the results from a number of search engines such as Google, Tripadvisor etc, then they apply their own algorithms in some cases to re-order the results.
As a result, it lets the users to compare prices from OTAs and Booking site(everything in one place).
Bookings made through the hotel website directly via Booking engine, hence you don’t have to pay commission to the OTAs. Using the best Booking engine will solve most of your problem.
Loyalty program and gift vouchers are the key ways to increase the direct bookings.
You can also try our best booking engine(Axisrooms), a great platform for your business needs.