Do you want to increase your revenue through digital marketing? Then you must try WhatsApp for marketing your hotel. Curious to know more about hotel WhatsApp marketing? Keep reading!
WhatsApp is the world’s most popular messaging platform.
Its audience has grown to 2 billion active users and has become the single most popular mobile messaging platform in 128 countries.
That’s why hotel WhatsApp marketing is a must for hospitality businesses that want to connect with audiences in developing countries.
If you have a property management system with a database of contact information of previous visitors, you might want to try enrolling your entire database in your text messaging strategy immediately. On the other hand, a visionary hotelier will ensure that all of their guests have enrolled in their communication system.
Getting authorization will not only enhance your website visibility and overall engagement as visitors who aren’t interested will not sign up, but it will also avoid future issues that may arise from using guest information without permission.
Do you know India alone has 390 million monthly WhatsApp users?
Hotel WhatsApp marketing is the new strategy for hotel businesses to stay connected to a huge number of visitors, thanks to the massive increase in users.
The bottom line is that people enjoy using this mode of communication. As a result, hotels should carefully embrace this incredible platform to communicate with their guests and promote their hotel.
What is WhatsApp Marketing?
WhatsApp marketing is a form of message marketing in which a brand is promoted via WhatsApp. This channel assists businesses in reaching a large audience, developing strong customer relationships, and increasing sales.
More than half of WhatsApp users open the app daily; thus, WhatsApp marketing allows you to stay in touch with your guests. Even better, messages have a 98% response rate, so you can be sure they’ll see your offers.
What is WhatsApp Business?
WhatsApp Business is a professional-oriented app developed by WhatsApp Inc. It provides firms with a platform to promote the products and services of their brands, while also keeping in touch with their clients.
9 Must-Know WhatsApp Marketing Tips for Hotel Businesses
Maximize guest satisfaction by encouraging guests to contact the receptionist without any hesitation from the convenience of their bed. With these 9 WhatsApp marketing tips, you can increase your revenue.
1. Create broadcast lists
WhatsApp broadcasts are contact lists to which you can send messages. They may appear similar to WhatsApp Groups, but the primary distinction is that duplicate broadcast list contacts users cannot see each other and receive messages privately.
To deliver effective campaigns, take advantage of broadcast lists. You could, for example, compile a list of all your VIP customers and send them special offers or ask for suggestions from existing clients. Use this function to stay in touch with your audience while engaging with them.
2. Build a Real-Time Client Chat Feature
You can encourage your customers to connect with you via WhatsApp chat before they arrive. They are welcome to ask you any questions or clear any doubts they may have.
You can be creative and create pre-check-in clips to help guests understand what to expect while visiting your hotel. Customizing your message isn’t just a good gesture; it can also help you achieve your revenue goals. Here’s how:
When you personalize your messages for your audience, and provide them relatable and their options to choose from, you ease their decision making process, and hence they are more likely to engage with your brand, and eventually convert.
Do you know that over 80% of poll respondents said they would do more business with travel companies who customize their products, indicating that guests want customization?
3. Wish Customers on Special Occasions
If you know when some of your guests’ birthdays or anniversaries are coming up, sending a scheduled text message is a great way to do some intelligent advertising.
Sending messages for special occasions such as bachelorette parties, weddings, honeymoons, and corporate events during the guest’s stay can also help create connections and make the guest smile.
4. It Serves As a Booking Mode
WhatsApp has recently added a payment option to its platform. However, you can only use this feature in the personal version, which allows you to send money to anyone on your phone contacts.
It can be linked to the bank account associated with your property. This will assist you in obtaining quick bookings while avoiding payment gateway fees.
5. Get Feedback From Guests
Why wait to hear about a guest’s experience until they’ve left a review? Sending a quick note to collect feedback is an excellent method to handle issues before they become more serious or to praise employees who go above and beyond.
For example, “Hi [GUESTNAME], How is your stay so far? We appreciate your feedback.”
Including the guest’s first name at the start of a message is a simple way to personalize it and make it feel more genuine and less like a robot.
6. Gift Customers Freebie
Everyone likes a freebie, right? With a complimentary cocktail, dessert, or travel bag, show your appreciation and provide a memorable experience for your guests.
You can send a note like “Thanks for choosing our hotel! We invite you to choose either a free cocktail or a souvenir tote bag to show our appreciation. Let us know when we can deliver it to your room.”
The guests will be delighted to get a lovely surprise, and the expense of implementation will be minimal. Even a little freebie can increase guest loyalty and result in great feedback!
7. Use WhatsApp Groups Feature
Group chats, unlike broadcast lists, allow users to see each other and express their thoughts and ideas with the entire group.
As a result, group chats can be beneficial to encourage your users to communicate. Create a group and share an informative webinar or useful video clips.
8. Utilize WhatsApp Status
You can do something similar with WhatsApp status if you’re familiar with Facebook or Instagram Stories. You can publish text and multimedia files like images of hotels and surroundings with all of your contacts and receive feedback. You can also post the update on Facebook. WhatsApp statuses are only valid for 24 hours.
9. Lots of Other Amazing Things
You may use the WhatsApp marketing campaign to share local news, offer helpful tips, offer customized messages, and do many other amazing things. Use your creativity to visualize something that will please and surprise your guests.
Try WhatsApp Digital Marketing To Skyrocket Your Revenue
Are you ready to up your guest communication game? Real-time communication with guests can be improved by incorporating a text messaging system, such as WhatsApp. Hoteliers can not only strengthen their relationships with guests and increase guest loyalty, but they can also increase revenue by using on-site advertising and discount codes.
In this digital era, it has a unique place in the business world. The easiest strategy to stay in touch with your guests around the clock is to use hotel WhatsApp marketing. Make the guests feel your presence and let them know that you are only a message away if they plan a getaway.
Here’s to better guest experiences!
This article was originally published on partner sites.