RepUp Alternatives in India – Grow Direct Bookings with Smarter Guest Engagement Tools
In today’s fast-moving hotel market in India, just collecting guest reviews is not enough. Tools like RepUp help with feedback, but they don’t always help you get more bookings or improve your visibility on OTAs like MakeMyTrip, Goibibo, or Booking.com.
As a hotel owner or manager, you now need systems that not only collect guest feedback but also help you increase bookings, boost OTA ratings, and improve guest experience. If you're looking for RepUp alternatives in India, start with AxisRooms—a trusted choice for many Indian hotels.
Why Hoteliers Are Looking Beyond RepUp
RepUp is good for collecting reviews, but many hoteliers feel it's not enough anymore. Here’s what hotels often need more of:
- Tools that help increase bookings directly from your website
- Better connection with OTAs to improve visibility and ratings
- Guest engagement before, during, and after stay
- Support for local needs, including Indian OTAs, INR pricing, and regional languages
Hotels today want more than just a review collection—they want to use those reviews to grow their business.
Best RepUp Alternatives in India (2025)
Platform | Best For | Guest Engagement | Booking & OTA Support |
AxisRooms | All hotel types | Review requests, guest surveys, WhatsApp/SMS | OTA sync, channel manager, booking engine |
GuestTouch | Boutique/small hotels | Messaging, review replies | Website widgets, limited OTA support |
eZee Reputation | Hotels using eZee PMS | SMS/email reviews | Works well with OTAs, basic insights |
Revinate | Hotel chains | Email marketing + reviews | Upselling, CRM |
TrustYou | Large hotels | Detailed sentiment insights | Data-driven OTA strategy |
Hudini | Resorts, premium hotels | App check-in, IPTV, digital concierge | High guest satisfaction, upsells |
1. AxisRooms – Built for Indian Hoteliers
AxisRooms is made especially for Indian hotels. It’s more than just a review tool. It helps with everything from collecting reviews to increasing bookings and managing OTAs.
What AxisRooms Offers:
Feature | How It Helps Your Hotel |
Automatic Review Collection | Saves staff time, collects more feedback |
OTA Connections | Keep rates and inventory updated everywhere |
Direct Booking Engine | Get more bookings from your own website |
Guest Messaging (SMS/WhatsApp) | Connect with guests easily, even before check-in |
Feedback Analytics | Understand what guests like and fix issues faster |
India-Focused Support | Works with local OTAs and Indian billing |
Why Hotels Prefer AxisRooms:
- Easy to use, even for non-technical teams
- Designed for hotels in India (INR pricing, Hindi/regional language support)
- Helps improve OTA ranking and website conversions
2. GuestTouch
Good for small and boutique hotels, GuestTouch helps you ask for reviews, respond to them, and chat with guests using WhatsApp and email.
What’s Good | What’s Missing |
Simple setup | No booking tools |
AI-powered replies | Not made for Indian market |
Website widgets | Limited OTA features |
3. eZee Reputation Manager
If you already use eZee PMS, this is a convenient option. It lets you send review requests by SMS or email after a guest checks out.
Pros | Cons |
Easy to use with eZee system | Only useful if you use eZee PMS |
Basic review tracking | Fewer tools for upselling or OTA insights |
Good for smaller teams | Not ideal for advanced strategies |
4. Revinate
Revinate is a powerful tool for chains or bigger hotels. It combines a guest database, email marketing, and reviews to help you grow repeat business.
Strengths | Limitations |
Personalized emails | Expensive for small hotels |
Tracks guest behavior | Not made for Indian OTAs |
Increases repeat bookings | May need training to use fully |
5. TrustYou
TrustYou helps large hotels understand what guests are saying using sentiment analysis. This helps teams improve service and focus on what matters most to guests.
Benefits | Drawbacks |
Smart feedback reports | More data than action |
Good for management teams | Not beginner-friendly |
Trusted by big brands | Not focused on bookings or upselling |
6. Hudini Engage
Hudini is a high-tech solution best for resorts and premium properties. It helps with contactless check-in, room service via app, and even IPTV ordering.
Best For | Why Use It |
High-end hotels | Increases guest satisfaction |
Resorts with multiple services | Makes in-stay services easier and faster |
Digital-first operations | Supports full guest journey from mobile |
How to Choose the Right Tool for Your Hotel
Here’s a quick checklist to help hoteliers decide:
Need | Look For |
More direct bookings | Tools with booking engine and website widgets |
Better OTA visibility | Platforms that connect with OTAs like MMT, Goibibo |
Local support and pricing | INR billing, Indian onboarding team |
Guest communication | SMS, WhatsApp, email options |
Small team or budget | Simple dashboards and automation |
Multiple properties | Multi-property dashboards and reports |
AxisRooms vs Others – Comparison Table
Feature | AxisRooms | GuestTouch | eZee | Revinate | TrustYou |
Review Requests | ✅ | ✅ | ✅ | ✅ | ✅ |
Booking Engine | ✅ | ❌ | ❌ | ❌ | ❌ |
OTA Integration | ✅ | ✅ | ✅ | ❌ | ✅ |
WhatsApp/SMS | ✅ | ✅ | ✅ | Email only | ❌ |
Local Pricing | ✅ | ❌ | ✅ | ❌ | ❌ |
Staff Training Needed | Minimal | Minimal | Minimal | Moderate | High |
Indian Hotel Focus | ✅ | ❌ | ✅ | ❌ | ❌ |
Real Results from AxisRooms Hotels
Result | What Hotels Saw |
OTA Ranking | Improved by 20–30% with steady reviews |
Direct Bookings | Grew by up to 40% in 6 months |
Guest Satisfaction | Improved with better messaging and faster responses |
Review Volume | Doubled within 2 months of using AxisRooms |
Time Saved | Staff spent 50% less time handling feedback manually |
Final Thoughts
In the hospitality business, your guest feedback is powerful—but only if it leads to action. AxisRooms helps you use that feedback to:
- Improve your OTA ratings
- Increase direct bookings
- Communicate with guests easily
- Save time for your staff
It’s not just a review tool—it’s a complete solution for Indian hoteliers who want to grow their business.
Ready to Try AxisRooms?
If you're serious about improving guest reviews, OTA ranking, and bookings, AxisRooms is the smart choice. Ask for a free demo and see how it can work for your hotel.