Smart Ways to Turn Visitors into Customers

Your site receives a lot of visits but they do not convert into a purchase? This is a situation that many people encounter and can be explained by several factors. Your SEO is not properly optimized or your site is not very attractive for example. Ecommerce development company or advertising agencies in dubai gives us tips and some suggestions for improvement that can help you convert as many visitors as possible into customers.

We support you at every step of your digital transformation. From strategy to planning, including the design and implementation of your projects.

Do you want to improve the performance of your site? Develop an effective web marketing strategy? Understand the results of your site and analyze your performance?

Convert my visitor into a customer: the conversion funnel

To use the right methods and convert a visitor, you need to understand their journey through your website. This can be compared to a funnel, originally a simple visitor, the Internet user becomes a loyal buyer and then a loyal buyer. All these steps follow one another and form the “conversion or funnel”.

If you understand how this funnel works and can integrate it into your strategy, you can convert your visitors into customers almost automatically. Adopting this strategy will allow you to refocus on other levers than conversion and thus benefit from many advantages.

First, you will see your number of customers increase and you will have more loyalty opportunities. You will build a qualified and quality customer database that will be beneficial for your e-commerce site. Then, this approach will allow you to increase your monthly number of customers and therefore your sales. This will allow you to assess the scope of your approach and observe the increase in your customer flow. The influx of visitors and new customers will promote your natural referencing called SEO, which will allow you to be better positioned on search engines. Which, once again, will bring you traffic and visitors….?

What are the steps of the conversion funnel?

The conversion funnels strategy to transform your visits into lead.

All these advantages will be achieved by adopting a strategy directed towards the conversion funnel. But what exactly is the situation? What are the steps of this funnel? What does it contain?

Customer reviews as a communication channel for customers

Customer reviews can be used in addition to product descriptions. The main advantage is that your customers are the ones who speak, which boosts visibility in terms of SEO and shows that you have nothing to hide. Don’t be afraid of negative comments! Think of them as opportunities to communicate with the customer and find a common solution.

An Internet user becomes a visitor thanks to the attraction. This is one of the most important steps because it is here that the average Internet user becomes a visitor to your website. The goal is to attract as many as possible through a well-established SEO strategy and an efficient and effective commercial offer. To do this, apply SEO rules, use social networks, run a blog…

Customer reviews as a communication channel for customers

You have succeeded in attracting the Internet user, he is now on your site and thus becomes a visitor. This is the beginning of the interaction phase. Here, the visitor will interact with your site to discover, in detail, what you are offering but he will also try to contact you. To facilitate their process, use relevant tools! A contact form, a phone number, an e-mail address or even a live chat… All these tools will make a difference with your competitors and will seduce your visitors.

Professional product images as a sales pitch

Let’s be honest, would you buy a product without having seen it before? It is through product images that we can get a first impression and compare it to our expectations. It is obvious that good images facilitate the purchasing decision, are a sign of trust and avoid confusion.

We are there, you have attracted and interacted with your visitor, it is time to convert the visit into a purchase. Optimize your product sheets, develop an efficient purchasing process to ensure that it becomes a recurring customer and encourages the arrival of new customers.

Loyalty

The last phase of the conversion funnel is that of retention. This is a crucial step since a loyal customer is the assurance of new sales. But for your customers to be loyal, you must have a concrete relationship with them. Keep them informed of your news; offer them special offers, a loyalty program… The customer needs your attention.

The customer is confronted with the product or service at the latest at the time of delivery. The more transparent you have been, the more satisfied the customer will be. Being honest does pay off in the form of loyal customers. With the correct information from the manufacturer, they can have an idea of the quality, and depending on it, choose the most appropriate product or service.

How to implement the conversion funnel strategy?

Now that you have understood how the conversion funnel works, you need to know how to apply it. Here are some tips that will help you implement an effective and beneficial strategy for your website.

Develop an attractive website. The visual quality of your site is the first thing the user sees, so it is a factor not to be neglected. For this reason, we advise you to favor a modern marketing companies in dubai and intuitive web design for the visitor. Reassure them by offering them quality content that is compatible with SEO rules, information about your company, products or services. Finally, ensure the technical performance of your site to facilitate its user experience.
Maintain contact with your customer. Your visitor is converted, you have obtained a lead? This is a positive point but you should not stop there… Keep in touch with your customers through newsletters, e-mailings, social networks…
Ensure quality customer service. If your customer needs help or information, he or she should be able to contact you easily. Be efficient; offer them to contact you via several tools or means: forms, click to call, live chat, etc. Feel free to offer them several options and prove that they can trust you by being available to answer them.