Social media marketing has created a trend among the hotel industry. The importance of travel content via social media is proven by a recent survey that found, 87% of Millennials on Facebook said that they use the social media site for for travel inspiration, while 20% use Twitter and Pinterest.
If you want your hotel to be successful in digital era, then you should do well to get a social media presence. It’s difficult for mid-budget hotels to spend on marketing so, we have some Social media practices for your smaller hotel to increase your bookings.
Enhance content
- Photos: Visuals are key. Best photographs are the best way to promote your hotel for successful bookings. According to a study, 87% of communicator said photos influenced them during booking. Not only professional photos posted by hotel but normal photos which is posted by guests also will add value.
- Written content and your story: Tell a different story. It’s very important to add written content such as area information, room information, property information, events etc.
Your impression
Impress your guest with innovative description.
Newsletter-set a share
Share guest a catchy newsletter which represents your social media profiles such as Facebook, Twitter, Instagram, Pinterest and so on.
Referral traffic
Drive referral traffic to your web page. Give special offers which is linked to your booking engine.
Promote your social media pages
Highlight your social media pages(links) in your visiting cards, in hotel lobby and also in room or in restaurant.