How to Optimize Your Hotel Website for Local SEO?

How to Optimize Your Hotel Website for Local SEO?

Abhishek Saurabh
Abhishek Saurabh

Do you want a consistent stream of new customers? Do you want to improve your online visibility and reach? You must improve your hotel’s local SEO to boost organic website traffic and stand out from other hotel brands.

With the rise in digital devices, customers are scrolling through search engines to look for decent hotels that will ensure comfortable stays during their trips.

Search engine optimization for hotels has become increasingly important if you want to connect with your potential guests and convert them into long-term customers.

But how to improve the local search engine optimization for hotels?

What strategies are tailored to help you with organic hotel marketing efforts?

Let’s find out.

9 Tips to Improve the Hotel’s Local SEO

With hotels relying on different OTA and paid advertising platforms, SEO for hotels is still one of the leading hotel marketing strategies to help you scale and improve your hotel’s reach and visibility.

Multiple strategies can be followed to improve the local SEO for hotels, and we have compiled a list of a few highly effective tips to help you boost your hotel occupancy and lead generation efforts.

1. Improve your Google My Business listing

Google My Business is a free tool to improve SEO for hotels significantly. It is also necessary for your hotel property to appear on the map.

As Google wants to showcase the most informative and genuine results possible to a searcher, having a fully optimized and complete Google My Business listing with high-quality photos and information about your hotel’s amenities, availability, and prices will boost your profile and increase organic traffic results.

Your prospective guests can use the details to contact your hotel property and book the hotel’s rooms in no time.

2. Use of keywords

Keywords are highly important for local SEO for hotels. You must use a keyword planner to get the best keywords with high traffic volume used by your target audience. 

Once you have the keywords, you can use them in your blog articles and website content and make the search engine crawlers rank your web pages and website in the Search Engine Results Page (SERP).

Study your competitors and create better quality and SEO-optimized content to increase your website ranking. Once you reach the top of the search results, you’ll increase your local traffic and improve your organic marketing results.

2. Collect reviews

Having great reviews on different listing websites, OTAs, or your hotel website can help you increase the conversion rate and help you attract new guests through the online portal.

You should ask your guests to leave a comment or rate the staying experience to improve your online presence and increase organic traffic. 

It can also work as an online word-of-mouth marketing form and help you strengthen your hotel’s brand presence in the digital space.

Also, ensure you showcase professionalism and a positive attitude towards your guests and deliver personalized replies with a thank you note.

Even if your guest leaves a negative review, be polite and inform them about the changes you’ll make to address their concerns. 

3. Online listings

You can use online listings to increase your presence on the web space. Choose different OTAs and listing websites to increase your presence and convert the audience of these platforms towards your hotel brand.

You can provide complete details about your business to minimize the gap between your hotel front desk and your potential guest.

4. Create local content

Apart from creating SEO-focused content sprinkled with quality keywords, local content can be one of the effective hotel marketing strategies to strengthen your brand image.

For example, you can post about different events related to sports teams or other local happenings near or in your hotel.

Here’s what you can add to your site to help the local clientele find you:

  • Use your city name and its suburbs in your content.
  • Add your address, name, and phone number to your content.

5. Improve technical SEO

Technical SEO for hotels can help you improve your hotel’s local SEO results and help you rank higher in the SERPs. Ensure the loading speed of your website is great and you don’t have any broken links to hinder the user experience. 

These two factors can help search engine spiders and crawlers to analyze your website effectively and help you attract the local audience with finesse.

Also, with the increase in mobile users, ensure your website is mobile-friendly and displays correctly on smart devices. A poor experience on a mobile device can cause you to lose potential clients, which can hinder your revenue and profits.

6. Improve the website’s UX/UI

You should know UX/UI is crucial in website design. The user experience and the interface of your website should hook your audience and seamlessly channel them to take a specific desired action.

A professional UI/UX can minimize the bounce rate on your website, boost your SEO results, and increase user conversion chances.

Here are the factors related to UI/UX you must consider:

  • Contain relevant information
  • Be mobile-friendly
  • Functional links
  • Easy navigation
  • Aesthetically-pleasing layout and colors
  • Be easy to read

Ask your website developers and designers to deliver the best results to attract potential guests and increase your hotel check-ins.

7. Build backlinks

While most hotel businesses focus on on-site SEO, they ignore off-site SEO’s importance. You should follow different link-building practices to increase your domain authority and raise your SERP results.

Backlinks from credible sources can boost your brand image and help you attract the local audience with finesse. Also, build a strong internal linking network to increase the time spent by users on your website. It can augment the chances of conversions and lead generation. 

8. Auditing and optimization

You should perform regular audits and check for broken links to ensure your local search engine results page results are intact and not impacted. Also, analyze different business metrics to optimize your SEO results and strengthen the areas which need improvements.

You can implement different hotels’ local SEO strategies to check whether they work for your business or not. Implement A/B testing and get the best results for your business.

Set realistic goals and check your website’s performance based on your goals. You can hire a professional team of marketers to help drive your desired hotel’s local SEO results.

But once you boost your inbound bookings, you should integrate professional hotel management software to streamline your business operations. 

Our team has filtered the best software to help you minimize your search efforts.

AxisRooms Got You Covered

AxisRooms offers an end-to-end suite to handle your hotel operations, irrespective of the niche and scale of your business.

Using AxisRooms, you access different features like revenue management, property management, channel manager, booking engine, vacation rental software, and rate shopper to enhance the guest experience. 

Integrating AxisRooms can be a great tech upgrade for your hotel business to align with the modern ecosystem and bypass the manual and traditional operational hiccups to scale your business. 

You get quality 24*7 support to solve issues and problems to avoid blockage in your hotel booking and operations workflow.

Get access to the software with the demo version and transform your existing business ecosystem. Use powerful SEO strategies to provide the best workspace for your workforce and handle your attracted guests.

This article was originally published on partner sites.