8 Best HotelRunner Alternatives in India for Hoteliers: B2B Distribution & Channel Sync Tools
In today’s competitive hospitality market, staying ahead means more than just offering great service—it means having the right tech stack to get your rooms seen and sold. For Indian hoteliers, especially those managing independent hotels, resorts, or boutique stays, a platform like HotelRunner offers global reach. But is it truly built for the Indian market?
Let’s take a real close look at the Indian hospitality landscape, where OTAs represented a staggering 55% of total online gross bookings in 2024, while suppliers’ own digital channels made up the remaining 45%. This shift highlights the growing importance of having the right distribution strategy in place.
If you're looking for something that goes beyond standard OTA connections—think deeper B2B distribution, affiliate-style booking networks, and localized extranet support—this list is for you.
Here's a curated comparison of the top HotelRunner alternatives in India, designed specifically for hoteliers who want more control, visibility, and revenue.
Why Look for a HotelRunner Alternative?
While HotelRunner provides a strong global presence, Indian hoteliers often face:
- Limited Indian OTA integrations: HotelRunner focuses primarily on global OTA partnerships, which often leaves Indian platforms like Goibibo, Yatra, and Cleartrip unsupported or inconsistently synced.
- Lack of localized affiliate networks: The platform lacks the travel agent ecosystems and offline affiliate connections that are critical in the Indian B2B hotel booking landscape.
- Customer support not aligned with IST or local needs: With support based in different time zones, resolution of urgent booking or sync issues can be delayed, impacting guest satisfaction and occupancy.
- Pricing in USD, making costs less predictable: Subscriptions and feature add-ons are billed in dollars, exposing hoteliers to forex fluctuations and extra bank charges.
What you really need is a system that understands Indian hospitality challenges—such as peak-season variability, managing bookings from multiple sources, creating GST-ready invoices, leveraging PMS integrations, and nurturing partnerships with domestic agents who still rely on extranet-style platforms.
Key Features to Consider in a Hotel Software
Feature | Why It Matters |
Channel Sync | Keep inventory and rates updated across OTAs in real-time |
OTA Extranet Access | Direct control over rate and inventory via a centralized dashboard |
B2B Distribution/Affiliates | Partner with travel agents, corporate bookers, and wholesalers |
Indian OTA Support | Connect to Cleartrip, Goibibo, MakeMyTrip, Yatra, etc. |
Local Customer Support | Quick issue resolution in IST business hours |
INR Pricing | Avoid currency conversion issues and taxes |
Top HotelRunner Alternatives in India
1. AxisRooms
Ideal for: Mid-sized hotels, chains, and city properties
AxisRooms offers a complete suite of tools including channel manager, booking engine, and B2B distribution platform. With deep Indian OTA integrations, it's one of the most hotelier-friendly systems on the market.
Key Highlights:
- Sync with 100+ OTAs
- Affiliate travel agent network
- GST-compliant invoicing
- Strong regional support
Why Hoteliers Love It: Reliable support, localized pricing, and regular updates tailored for Indian markets.
2. eZee Centrix
Ideal for: Hotels with in-house restaurants and resorts
eZee offers an all-in-one platform with PMS, POS, booking engine, and a powerful channel manager. It's well-established across India and offers multilingual support.
Key Highlights:
- Real-time OTA updates
- GST billing and reports
- Call center booking support
- PMS + POS integration
3. Stayflexi
Ideal for: Budget hotels, hostels, and startups
A modern platform designed for automation-first hotels. Stayflexi offers self-check-in kiosks, automated operations, and OTA sync at competitive pricing.
Key Highlights:
- No upfront cost (commission-based model)
- Unified dashboard for housekeeping and front office
- Real-time calendar and inventory control
- API integrations with Indian payment gateways
Market Trend: With India’s outbound travel projected to grow at a 7.4% annual rate through 2033, platforms like Stayflexi are increasingly important for budget properties looking to capture the expanding middle-class market that relies heavily on digital booking solutions.
4. DJUBO
Ideal for: Leisure hotels and hill resorts
Built for Indian hoteliers, DJUBO focuses on automating sales and distribution with a unified platform.
Key Highlights:
- Smart channel manager
- Cloud-based extranet system
- Affiliate hotel booking platform
- Native B2B integrations with travel agents
5. SiteMinder
Ideal for: Hotels targeting international guests
Though more global in focus, SiteMinder offers reliable OTA distribution and works with a broad range of PMS systems.
Key Highlights:
- 450+ OTA connections
- Rate parity and mapping tools
- Advanced reporting suite
Caution for Indian Hotels: Pricing in USD and less focus on domestic OTA integrations.
6. Cloudbeds
Ideal for: Premium resorts and boutique hotels
An all-in-one solution with strong automation, guest engagement tools, and global OTA connections. It’s perfect for tech-savvy properties.
Key Highlights:
- Drag-and-drop calendar
- Auto guest communication tools
- Advanced extranet and rate management
7. RateGain
Ideal for: Large hotel groups and enterprise properties
Focused on revenue optimization and rate intelligence, RateGain is great for high-volume operations.
Key Highlights:
- AI-driven rate recommendations
- Extranet auto-fill
- B2B contracting tools
8. InnQuest RoomMaster
Ideal for: Heritage and family-run hotels
A simple, desktop-based system that integrates channel sync with front desk management. Suitable for traditional hoteliers transitioning to digital tools.
Key Highlights:
- Direct-to-OTA sync
- B2B rate plan support
- On-premise + cloud options
Quick Comparison Table
Platform | Indian OTA Support | Channel Sync | B2B Affiliate Tools | INR Pricing | Best For |
AxisRooms | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | Mid-size hotels & chains |
eZee Centrix | ✓ Yes | ✓ Yes | Limited | ✓ Yes | Resorts with F&B |
Stayflexi | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | Budget/startup hotels |
DJUBO | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | Independent leisure hotels |
SiteMinder | Limited | ✓ Yes | No | ✗ No | International traveler-focused |
Cloudbeds | Limited | ✓ Yes | No | ✗ No | Premium/boutique hotels |
RateGain | ✓ Yes | ✓ Yes | ✓ Yes | Both | Hotel groups with large volumes |
InnQuest | ✓ Yes | ✓ Yes | Limited | ✓ Yes | Heritage/traditional hotels |
Final Thoughts
Choosing the right hotel software isn't just about price or international presence—it's about fit. Indian hoteliers need platforms that understand the realities of regional OTAs, local support, and B2B networks. Whether you’re running a boutique beach resort or a growing city chain, there’s a better alternative than HotelRunner waiting for you.
Evaluate your property type, sales goals, and booking mix. From affiliate distribution to full channel automation, the right solution can elevate your business without adding complexity. And when paired with a sound hotel revenue strategy, these tools can maximize occupancy and profitability.
Need help shortlisting? Start with AxisRooms or DJUBO for domestic-focused growth, or explore Stayflexi for tech-forward, budget-friendly operations.
Frequently Asked Questions (FAQs) on Hotel Runner Options
Q1: What is an OTA Extranet Manager?
A: An extranet manager lets hoteliers control room rates and availability directly on OTAs without logging into each OTA separately.
Q2: How does channel sync help?
A: It ensures real-time updates across all booking channels, avoiding overbookings and manual errors.
Q1: Which platforms offer Indian OTA integrations?
A: AxisRooms, eZee, DJUBO, and Stayflexi have the most reliable domestic OTA connections.