Optimizing your hotel's Facebook page

Optimizing your hotel's Facebook page

Abhishek Saurabh
Abhishek Saurabh

Facebook Marketing gives you new ways to promote your business, connect with potential customers guests and drive the direct booking to your hotel. Being the biggest social media network, Mark Zuckerberg understands its responsibility to make sure that users are getting best possible results from the advertisement and make the algorithms changes often.

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However, it can be very different for your hotel page to stand out with existing high traffic from competitors. In order to stand out from other hotels, we have few tips which can help you optimize your Facebook page.

High-quality photos

Photos are always the good way to showcase your hotel and your services. By ensuring that your profile has high-quality photos you can not only influence your potential customers but also get direct booking. Make sure that your profile and cover photos communicate your brand with the customers. You don’t want to your profile cartoonish or use poor quality pictures on your profile page.

About us

Facebook About Us page is very important for your hotel. It can directly lead potential guests to your website and boost the direct booking. Make sure fill out About Us page as much as possible as well as provide the link directing to your website. It would be a great idea if you could make a special landing page for the traffic coming from Facebook.

Facebook Vanity URL

Custom Facebook URL can help your customer to easily recognise your page. Create a URL which includes your hotel name. It also holds high value in search rankings which makes it easy for guests to find when they do a search.

Use targeting

Narrow down your audience as per their interest to reach the specific target group. Make the content target that particular demographics, location and interest to boost your organic posts.

Call-to-action button

Facebook is a great place to have high call-to-action button clicks along with a platform to achieve higher direct bookings. You can use Shop Now, Watch Video & Contact Us, Book Now and Sign Up.

Enable Ratings and Reviews

To activate reviews on your Facebook page, you must have a local business listing and have your full business address featured in the about us section.

Use Paid Advertising

Facebook advertising should be an essential part of your hotel’s digital marketing strategy as well as to drive direct bookings back to your own brand site. Facebook often update their algorithms to ensure users receive the best-personalized experience each time they log in.


At AxisRooms, Our skilful marketer help develop your brand through social media marketing. Experience boost in direct bookings through online marketing and let us create refreshed marketing content for your property.