In the hotel business, content is like your front desk team—it gives the first impression. It helps guests understand your property, builds trust, and encourages them to make a booking.
This guide is for hotel owners, managers, and marketers. We’ll walk you through 7 simple but powerful tips to improve your hotel content. These ideas will help you attract more guests and increase bookings. Combined with the right hotel marketing strategy, these content efforts can drive long-term success.
1. Show All Important Hotel Details
Guests want to know everything before they book. Make sure your content answers all their common questions.
Detailed hotel information gives confidence to guests. They feel better about booking when they clearly understand what to expect. When hoteliers provide complete details, it reduces calls asking the same questions and builds trust online.
What to include:
Tip: If you offer early check-in, late check-out or pet-friendly rooms, mention it clearly.
You can even add guest-friendly details like check-in/out timings, smoking room availability, or power backup information. The more transparent you are, the more confident a guest will feel while booking.
2. Talk About Your Hotel's Location
Many guests cancel bookings if they find the hotel is not in the location they expected. So it’s very important to share correct and clear location info.
Guests often search with terms like "hotel near beach" or "close to airport." If your content doesn't clearly explain the location, you're missing out. Location details also help guests plan their travel better.
Add info like:
- Distance from airport, railway station, or bus stand
- How far main tourist spots or shopping areas are
- Nearby restaurants, shops, or medical stores
- Safe area for families or solo travelers
Tip: Add a map link on your website or OTA page to help guests.
You can even add direction instructions for common routes, especially if your property is in a remote or lesser-known area.
3. Use Good Quality Photos
Photos are very important. Guests first look at pictures and then decide to book. Poor quality pictures can stop them from booking even if your hotel is great.
Well-clicked photos show your hotel’s true value. A photo of a clean, well-lit room can speak more than a 100-word description. Keep your image gallery updated regularly to match current décor, renovations, or seasonal setups (like Christmas or Diwali decorations).
Must-have pictures:
- Outside of hotel (entrance)
- Rooms (each type)
- Bathroom (clean and clear)
- Restaurant and food
- Pool, spa, gym (if available)
- Staff greeting guests
Photo Tips:
- Use natural light
- Show real pictures, not filters
- Add short room videos if possible
A mix of day and night shots also helps showcase the ambience during different times of the day.
4. Share Food and Restaurant Info
After a long journey, guests look forward to a good meal. So share what food options you offer in simple terms.
Many guests shortlist hotels based on food options. Highlight if you serve local delicacies, multi-cuisine, or if breakfast is complimentary. If your hotel is near a tourist area, food plays a big role in how long guests stay.
Also share pictures of dishes and mention if you serve vegetarian, Jain food, or kids meals.
You can even highlight chef specialties or weekend brunch menus if offered. It builds more excitement for food-loving guests.
5. Add Local Travel Info
Guests also want to know what they can do near the hotel. Add simple travel guide content on your website or OTA listing.
You can become their trusted local guide. Help guests plan their local itinerary by sharing must-visit places and travel options. If you help them experience the destination, they’re more likely to leave a good review.
Include:
- Top places to visit nearby
- Local markets or hidden spots
- Events or festivals in the city
- Travel options (auto, metro, taxi)
- Safety tips and cultural info
Tip: You can also offer downloadable PDFs or brochures for guests.
Bonus idea: Partner with local guides or shops to create exclusive guest discounts or group tours.
6. Make Content Easy to Read (Also SEO Friendly)
Content should be easy to read for guests, not just for Google. Use simple language and short lines.
Guests scroll quickly. So use bullets, bold text, and short lines.
Make sure your content works well on mobile. Most users search and book hotels on their phone.
7. Ask for Guest Reviews
Guests trust reviews. One good review can bring many bookings. Ask your guests to leave a review after their stay.
Encourage honest feedback. Show that you care about guest experience. Even negative reviews, when handled well, can show that your team is responsive and professional.
How to do it:
- Send a message or email after check-out
- Put review links on WhatsApp, email or invoice
- Display top reviews on your website
- Give a freebie (like a dessert or coupon) for sharing photos with review
- Always reply to reviews (both good and bad)
🏱️ Tip: Small thank you gifts for reviews make guests feel happy and special.
You can also print review requests on room keycards, in-room flyers, or on checkout bills.
Bonus: Talk About Experiences and Special Offers
Today’s guests want more than just a room. They want something extra.
You can create offers or packages based on these guest needs.
Also, don’t forget to promote seasonal packages—like monsoon getaways, summer discounts, or festive family offers. These help increase occupancy during off-seasons.
Keep Content Synced with AxisRooms
With AxisRooms, you can:
- Update prices, rooms, and content on all OTAs at once
- Stop overbookings with real-time syncing
- Keep same hotel info on all websites easily
- Update images, policies, and offers quickly
Whether you're running a big hotel or a small property, AxisRooms makes managing your online presence simple and stress-free.
Many hotels using AxisRooms also benefit from smooth OTA integrations and PMS connectivity, making property management more streamlined and efficient.
“Faster updates mean more bookings. AxisRooms helps you stay ready for guests.”
Final Words for Hoteliers
Your hotel content is like a digital welcome. Make sure it is clear, simple, and useful. Invest time in keeping it fresh and complete. It helps you attract the right guests and fill rooms faster.
✅ Checklist:
- Write content that is easy to read
- Use photos and tables to explain better
- Keep info same on all OTAs
- Show your hotel's best features clearly
- Update regularly and ask for reviews
Need help preparing content for your OTA or website? Or want to know how AxisRooms can help your hotel with efficient revenue management strategies for independent hotels? Just let us know!