RepUp Alternatives in India – Grow Direct Bookings with Smarter Guest Engagement Tools

RepUp Alternatives in India – Grow Direct Bookings with Smarter Guest Engagement Tools

Vanshikha Dhar
Vanshikha Dhar

Table of Contents

In today’s fast-moving hotel market in India, just collecting guest reviews is not enough. Tools like RepUp help with feedback, but they don’t always help you get more bookings or improve your visibility on OTAs like MakeMyTrip, Goibibo, or Booking.com.

As a hotel owner or manager, you now need systems that not only collect guest feedback but also help you increase bookings, boost OTA ratings, and improve guest experience. If you're looking for RepUp alternatives in India, start with AxisRooms—a trusted choice for many Indian hotels.

Why Hoteliers Are Looking Beyond RepUp

RepUp is good for collecting reviews, but many hoteliers feel it's not enough anymore. Here’s what hotels often need more of:

  • Tools that help increase bookings directly from your website
  • Better connection with OTAs to improve visibility and ratings
  • Guest engagement before, during, and after stay
  • Support for local needs, including Indian OTAs, INR pricing, and regional languages

Hotels today want more than just a review collection—they want to use those reviews to grow their business.

Best RepUp Alternatives in India (2025)

Platform

Best For

Guest Engagement

Booking & OTA Support

AxisRooms

All hotel types

Review requests, guest surveys, WhatsApp/SMS

OTA sync, channel manager, booking engine

GuestTouch

Boutique/small hotels

Messaging, review replies

Website widgets, limited OTA support

eZee Reputation

Hotels using eZee PMS

SMS/email reviews

Works well with OTAs, basic insights

Revinate

Hotel chains

Email marketing + reviews

Upselling, CRM

TrustYou

Large hotels

Detailed sentiment insights

Data-driven OTA strategy

Hudini

Resorts, premium hotels

App check-in, IPTV, digital concierge

High guest satisfaction, upsells

1. AxisRooms – Built for Indian Hoteliers

AxisRooms is made especially for Indian hotels. It’s more than just a review tool. It helps with everything from collecting reviews to increasing bookings and managing OTAs.

What AxisRooms Offers:

Feature

How It Helps Your Hotel

Automatic Review Collection

Saves staff time, collects more feedback

OTA Connections

Keep rates and inventory updated everywhere

Direct Booking Engine

Get more bookings from your own website

Guest Messaging (SMS/WhatsApp)

Connect with guests easily, even before check-in

Feedback Analytics

Understand what guests like and fix issues faster

India-Focused Support

Works with local OTAs and Indian billing

Why Hotels Prefer AxisRooms:

  • Easy to use, even for non-technical teams
  • Designed for hotels in India (INR pricing, Hindi/regional language support)
  • Helps improve OTA ranking and website conversions

2. GuestTouch

Good for small and boutique hotels, GuestTouch helps you ask for reviews, respond to them, and chat with guests using WhatsApp and email.

What’s Good

What’s Missing

Simple setup

No booking tools

AI-powered replies

Not made for Indian market

Website widgets

Limited OTA features

3. eZee Reputation Manager

If you already use eZee PMS, this is a convenient option. It lets you send review requests by SMS or email after a guest checks out.

Pros

Cons

Easy to use with eZee system

Only useful if you use eZee PMS

Basic review tracking

Fewer tools for upselling or OTA insights

Good for smaller teams

Not ideal for advanced strategies

4. Revinate

Revinate is a powerful tool for chains or bigger hotels. It combines a guest database, email marketing, and reviews to help you grow repeat business.

Strengths

Limitations

Personalized emails

Expensive for small hotels

Tracks guest behavior

Not made for Indian OTAs

Increases repeat bookings

May need training to use fully

5. TrustYou

TrustYou helps large hotels understand what guests are saying using sentiment analysis. This helps teams improve service and focus on what matters most to guests.

Benefits

Drawbacks

Smart feedback reports

More data than action

Good for management teams

Not beginner-friendly

Trusted by big brands

Not focused on bookings or upselling

6. Hudini Engage

Hudini is a high-tech solution best for resorts and premium properties. It helps with contactless check-in, room service via app, and even IPTV ordering.

Best For

Why Use It

High-end hotels

Increases guest satisfaction

Resorts with multiple services

Makes in-stay services easier and faster

Digital-first operations

Supports full guest journey from mobile

How to Choose the Right Tool for Your Hotel

How to Choose the Right Tool for Your Hotel

Here’s a quick checklist to help hoteliers decide:

Need

Look For

More direct bookings

Tools with booking engine and website widgets

Better OTA visibility

Platforms that connect with OTAs like MMT, Goibibo

Local support and pricing

INR billing, Indian onboarding team

Guest communication

SMS, WhatsApp, email options

Small team or budget

Simple dashboards and automation

Multiple properties

Multi-property dashboards and reports

AxisRooms vs Others – Comparison Table

Feature

AxisRooms

GuestTouch

eZee

Revinate

TrustYou

Review Requests

Booking Engine

OTA Integration

WhatsApp/SMS

Email only

Local Pricing

Staff Training Needed

Minimal

Minimal

Minimal

Moderate

High

Indian Hotel Focus

Real Results from AxisRooms Hotels

Result

What Hotels Saw

OTA Ranking

Improved by 20–30% with steady reviews

Direct Bookings

Grew by up to 40% in 6 months

Guest Satisfaction

Improved with better messaging and faster responses

Review Volume

Doubled within 2 months of using AxisRooms

Time Saved

Staff spent 50% less time handling feedback manually

Final Thoughts

In the hospitality business, your guest feedback is powerful—but only if it leads to action. AxisRooms helps you use that feedback to:

  • Improve your OTA ratings
  • Increase direct bookings
  • Communicate with guests easily
  • Save time for your staff

It’s not just a review tool—it’s a complete solution for Indian hoteliers who want to grow their business.

Ready to Try AxisRooms?

If you're serious about improving guest reviews, OTA ranking, and bookings, AxisRooms is the smart choice. Ask for a free demo and see how it can work for your hotel.