Hotel Subscription Model: A Simple Way for Hotels to Grow Revenue

The hotel business is changing fast. Guests today are not only looking for one-night stays. Many want flexibility, value, and comfort. Digital nomads, business travelers, and long-stay guests now prefer easy options where they feel connected to a brand.

This is where the hotel subscription model comes in. It is also called subscription-based accommodation or “hotel as a service.” In this model, a guest pays a fixed fee every month or year and gets access to rooms, discounts, or special services.

For hoteliers, this idea is powerful. It means regular income, higher loyalty, and less dependence on OTAs. With the help of the right hotel management software and hospitality software, this model can be easily managed.

What Is a Hotel Subscription Model?

A hotel subscription model is simple. A guest pays a fixed amount (monthly or yearly) and in return, they get guaranteed rooms, discounts, or other benefits.

It is not the same as a loyalty program. In loyalty programs, guests earn points after booking. In a subscription, they pay upfront and enjoy benefits immediately.

This builds a stronger relationship with guests and gives the hotel steady revenue.

Why Subscription-Based Stays Matter

For hoteliers, a subscription model can make a big difference:

1. Steady Monthly Revenue

Hotels usually face ups and downs in bookings. Subscriptions bring regular and predictable income. Even during the off-season, this money keeps coming.

2. Better Use of Rooms

Empty rooms cost money. With a hotel membership model, these rooms are prepaid and used more often. This improves occupancy without lowering room rates.

3. Strong Guest Loyalty

Subscribers stay longer with the same brand. Hotels spend less on new customer acquisition and build direct guest relationships. This is an important part of a hotel revenue strategy for long-term success.

4. Extra Spending from Guests

Subscribers usually spend more on food, spa, events, and coworking. Subscriptions are not only about room sales—they help grow overall revenue.

Types of Hotel Subscription Models

Hotels can design subscriptions in many ways:

This means both budget hotels and luxury hotels can use the model in their own way.

How PMS and Revenue Tools Help

To run a subscription model successfully, hotels need strong technology support. Without hotel management software or hospitality software, tracking subscriptions becomes difficult.

Here’s how PMS and revenue tools help:

• Inventory Management: PMS ensures subscription nights are tracked correctly to avoid overbooking.
• Pricing: Revenue tools help set the right price for weekday vs. weekend or peak vs. off-season.
• Loyalty Data: Guest data from subscriptions helps hotels upsell and personalize offers.
• Payments: Easy payment gateways make sure recurring fees are collected on time.
• Reporting: Hotels can track guest usage, cancellations, and overall revenue.

AxisRooms and Subscription Support

Direct Bookings with AxisRooms

One big challenge with subscriptions is that guests should book directly, not only through OTAs. AxisRooms’ Direct Booking Engine helps here. Hotels can:

• Create subscription offers and sell them online.
• Show exclusive member discounts on their website.
• Collect guest data to use for loyalty and retention.
• Balance OTA integrations with direct channels to maximize reach but also protect profit.

When combined with PMS integrations and AxisRooms’ Channel Manager, hotels can run a subscription model that supports a strong hotel marketing strategy

Real-World Examples

Some global hotel brands already use subscriptions:

• Selina Nomad Passport: Monthly fee for access to multiple Selina hotels.
• Inspirato Pass: Unlimited luxury stays for a premium monthly fee.
• CitizenM MyCitizenM+: Membership for discounts and guaranteed rooms.
• Accor ALL Plus: Subscription with lower rates across Accor properties.

These examples show that subscriptions work across both budget and luxury segments.

Steps to Create a Hotel Subscription Model

Here’s a simple roadmap for hoteliers:

1. Choose Your Guests – Business travelers, digital nomads, or luxury guests.
2. Define Benefits – Discounts, bundled nights, coworking, or VIP services.
3. Set Pricing – Fixed monthly fee or tiered pricing.
4. Use PMS and RMS – Automate bookings, billing, and guest tracking.
5. Promote – Use your website, email, and direct campaigns.
6. Track Results – Look at sign-ups, cancellations, and guest spending.

The Future of Hotel as a Service

Just like Netflix or Spotify, the hospitality industry is moving towards subscriptions. Guests are not just looking for one stay; they want convenience and continuity.

For hoteliers, this is a chance to build regular income, stronger loyalty, and modern pricing models. With the help of the right hospitality software, subscription-based stays can become a practical part of daily operations.

Conclusion

The hotel subscription model is more than a trend—it is a new way for hotels to grow. It helps turn one-time guests into loyal members. With tools like AxisRooms’ Booking Engine, PMS integrations, Channel Manager, and Direct Booking Engine, hoteliers can manage subscriptions easily and profitably.

For small, mid-size, or large hotels, subscriptions can be adapted to match your market. By focusing on hotel pricing innovation, guest loyalty, and a solid hotel marketing strategy, hoteliers can prepare their business for the future of hospitality.