Hotel pricing in 2026 is faster, more competitive, and far less predictable than before. Rates change multiple times a day based on demand shifts, competitor actions, and OTA algorithms. This…

A guest finds your hotel on an OTA, looks at the photos, likes the reviews, and then clicks through to your website to book directly. But the page loads slowly,…

Direct bookings are your highest-margin channel. There’s no commission, no rate parity pressure, and full control over the guest relationship. Yet many hotels still try to compete with OTAs…

There’s a quiet frustration many hoteliers deal with every day: to change a rate, fix availability, or resolve a booking issue, you still need to be physically close to…

Most hotels don’t have a traffic problem; they have a conversion problem. Guests land on your website, browse rooms, pick dates, and then abandon the booking at the final…

Hotel pricing has never been more complex. Demand changes faster, guests compare rates instantly, and OTAs amplify every pricing decision you make. Yet, many hotels still rely on outdated pricing…

Overbookings don’t always happen because hotels sell too many rooms; they happen because availability doesn’t update fast enough across OTAs. And with today’s booking behaviour, the risk…

Online Travel Agencies (OTAs) continue to play a central role in hotel distribution, even as direct bookings grow. In fact, the global OTA market is valued at USD 553 billion…

Hotel pricing has become harder to get right. Distribution costs are rising, demand is less predictable, booking windows are shrinking, and guests compare prices instantly across OTAs and direct channels.…

Christmas is one of the busiest — and most unpredictable — periods for hotels. Demand spikes suddenly, guests compare more aggressively across OTAs, and small operational delays can quickly snowball into lost…